For a U.S. based home improvement retailer, a strong housing market and increased consumer spending presented an opportunity to grow market share in core categories. But nimble, pure-play competitors posed a threat by offering a rapidly expanding selection at highly competitive prices and quick fulfillment.
The retailer partnered with Ugam to adopt a data-driven method to identify interventions around assortment, price, content, quality and fulfillment that would drive category performance.
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