The Amazon and digital commerce effect seems unstoppable, disrupting every single category that they decide to enter But, while the consumer expectations have almost always been surpassed, what about the retailers and manufacturers? Is this a battle that cannot be won? Or are there smart ways to respond to this new world of retail and come out a winner?
Ugam shares some success stories of how retailers and manufacturers, in the B2B and B2C segment, have leveraged data and analytics to not just survive, but thrive, in today’s world.
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