In the News


CPG retailers are at a crossroads as a new threat rises - August 21, 2017

Across the board, there are brand-conscious shoppers and price-conscious shoppers. As people get more price sensitive, they start to move to private label, and that will happen more in any economic downturn, says Mihir Kittur, Co-founder and Chief Commerical Officer in this Retail Dive article. >>>

Amazon and CPGs: Friends or Foes? - August 8, 2017

CPG companies need to deliberate the possibilities when embracing eCommerce and Amazon. Mihir Kittur, Ugam provides his point of view in this article featured in Consumer Goods Technology. >>>

Amazon is coming. So get busy – Invest in knowing your customers, up your game - July 28, 2017

Unsure of Amazon’s impact on Australian retailers, but are sure some things will change! In this article Mihir Kittur, Ugam uncovers the three main aspects retailers need to watch out for to sustain growth. >>>

Is your online product content up to scratch? - July 25, 2017

Research says many Australian websites still operate like its 1999. Mihir Kittur, Co-founder and Chief Commercial Officer, deliberates on some problems Australian retailers face when investing in product content. >>>

What does Amazon’s arrival mean for Australia? - July 24, 2017

Australia’s CRN Magazine analyses the likely impact of Amazon on Australian retail market share. It draws insights from Mihir Kittur, Co-founder and Chief Commercial Officer and other spokespeople from across the industry. >>>

Prime Day Sets Sales Records, But Customer Acquisition Is The Real Win - July 13, 2017

This featured article on Amazon Prime day 2017 in Retail Touchpoints details some of Ugam’s key insights on the deals and discounts during the annual event. >>>

Overall Prime Day sales grew 60% year over year, Amazon says. The third annual sales event ran 30 hours this year instead of 24 - July 10, 2017

In its third year, Amazon Prime day has become a retail force. This top story on Internet Retailer features Ugam’s key insights on this shopping event. >>>

Amazon already was the go-to retailer for richer shoppers, and now it has more than stores in their neighborhoods - June 16, 2017

This article on Internet Retailer provides facts and insights from industry experts on Amazon’s added influence over the affluent shopper with its Whole Foods Market acquisition. >>>

How to Transition Your Data Collection Platform - June 7, 2017

In this article featured in GreenBook, Jitesh Marlecha, Assistant Vice President at Ugam, provides a framework for market research firms to consider when choosing their data collection platforms.  >>>

Online shopping makes more consumer data available to retailers, and can improve the impact of segmentation. - June 5, 2017

In this article featured in Internet Retailer, Mihir Kittur, Co-founder and Chief Commercial Officer, elaborates on some key tactics to improve targeted marketing programs by implementing data-driven customer segmentation. >>>