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3 reasons why manufacturers need to embrace and accelerate digital in 2017

It’s 2017, and digital is a must-have for retail manufacturers and brands to remain relevant to today’s shoppers. Here’s why you need to embrace and accelerate digital. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, February 23, 2017

Holistic Performance Analysis Using External Data Can Help Indian Retailers

In an ultra-competitive Indian online retail environment, analyzing internal data is not enough. Find out how a holistic performance analysis using external consumer data can help retailers. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 14, 2016

[Infographic] Why is Digital Non-Negotiable?

Here are four reasons why it is imperative for brands and manufacturers to embrace and accelerate digital in the age of the empowered shopper. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 4, 2016

Insights Service Vendors are Everywhere. Which One is Right for your Business?

An Insights Service partner enables companies to quickly gather actionable insights from data and ensures better business outcomes. Here are some questions you should think about as you select the right Insights Service partner for your business. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, September 28, 2016

Five Steps Towards Achieving Incremental Lift on Coupon Promotions Using Analytics

While coupon promotions are immensely popular, achieving incrementality has always been a challenge that most marketers face. Here are the steps marketers should take to design more effective coupon-based promotions using data analytics. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 17, 2016

Hiring: How to attract the ‘Utility Players’

With the market research industry constantly evolving, having a team of flexible go-getters who can roll with the punches will be the key to surviving. Here’s what organizations can do to attract and retain the right talent. View More >>>
Robert Clark, Vice President, Ugam, February 19, 2016

Data is the New Gold Rush

The growth of social media platforms and internet-enabled technologies has opened the doors to improved methods of conducting market research and creating customized consumer experiences in the coming years. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 16, 2016

Can Google Trends Help us Predict the Primary Election Results?

Internet searches are the written manifestation of our thoughts, fears, curiosities, aspirations and sometimes our secrets. We take a closer look at Google searches to find out if there is a relationship between the US primary election results and what people search for on Google. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 11, 2016

Left Over Data? I’ll Take that to Go…

Thanks to the wide adoption of internet-based technologies, we now have access to data that does not need to be collected by asking questions. Find out how large volumes of unstructured data are proving favorable for the market research industry. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 10, 2016

The Market Research Shift: How firms can build better client relationships

There’s a transformational shift in the market research industry that has brought along new challenges as well as new opportunities. Find out how market research firms can deliver an edge in this increasingly competitive space. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, February 3, 2016


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