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Specialty Retailers: Looking to Improve Marketing Results? Try Segmentation

With copious amounts of customer data generated each day, specialty retailers can better align marketing strategies and improve profitability if they make an effort to understand customers behavior and purchase habits. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, September 13, 2017

Is a Loyalty Program Right for your Business? Consider these Factors Before you Decide

Some retailers consider a loyalty program an absolute must, while others think otherwise. These important factors will help you decide whether your business will benefit from a loyalty program. View More >>>
Vinay Mony, Principal Decision Scientist, Ugam, September 13, 2017

Five Steps B2B Distributors Need to Take to Improve Bid Performance

Bids and Request for Proposals (RFPs) constitute a significant part of revenue for B2B distributors. Here are five steps to help improve bid performance. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, August 30, 2017

[Infographic] Reflecting on Prime Day 2017

The third annual Amazon Prime Day began with a great deal of hype surrounding it. View this infographic to know more about the deals and discounts during this annual event. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, August 24, 2017

The Key Characteristics of Successful Market Research Firms

With the growth of DIY research technologies and increasing competition, MR firms have found themselves in a tough spot. But the best have prevailed, learn what characteristics they possess. View More >>>
Jitesh Marlecha, Assistant Vice President, Ugam, August 11, 2017

Market Research Firms: Recommendations to Improve Margins

Looking for a way to save costs? Making adjustments to your market research operations technologies may be the answer. Learn how. View More >>>
Jitesh Marlecha, Assistant Vice President, Ugam, August 4, 2017

Unlocking the Power of Data at Every Step in the Shopper’s Journey

Advances in digital technology have completely changed the way customers shop. The Ugam Customer Summit 2017 reveals how the power of data can be unlocked to provide a great customer experience. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, July 28, 2017

The Road Ahead for Pricing in Retail

One time sale or customer loyalty? Retailers need to rethink their pricing strategies to win their customers’ trust. Read this article to know how data and analytics can inform this decision. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, June 27, 2017

Beyond the hype: Big data for better retail decisions

The Australian retail environment is undergoing significant change. Learn how retailers can leverage big data to understand the opportunities to make better data-driven decisions across pricing, product-range and customer experience. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, June 26, 2017

Digital is Disrupting Everything – Retailers and Brands Need to Keep Evolving

The retail world has changed dramatically and the omnichannel customer is now calling the shots! The Ugam Customer Summit 2017 revealed key insights about the digital-first customer that retailers and brands can use to their advantage. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, June 23, 2017


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